About
Joseph Griffiths
Presales Educator and Coach dedicated to helping solution engineers, technical sellers, and sales leaders achieve greater success.
My career spans enterprise technology sales, solution architecture, and leadership roles where I built and implemented complex cloud and data center solutions. Along the way, I earned elite certifications such as VMware VCDX-DCV and VCDX-CMA, which give me the technical depth to match my business expertise. This combination of skills allows me to coach sales professionals on not just the how of technology, but more importantly the why — what truly matters to customers and drives business impact.
Through my technical sales coaching and presales training programs, I focus on building confidence, sharpening customer discovery, and creating measurable business value in every conversation. I help sales teams and individual contributors uncover customer priorities, frame solutions effectively, and communicate with impact. My approach blends proven frameworks with real-world experience to equip sellers to move deals forward faster and build stronger customer trust.
Storytelling as a Sales Superpower
At the heart of my teaching method is sales storytelling. While features, functions, and data are essential, they rarely inspire customers to take action on their own. Stories, however, simplify the complex, make solutions memorable, and create emotional connection. In my workshops and coaching, I teach technical sellers how to translate expertise into compelling narratives that highlight customer challenges, showcase outcomes, and position their solution as the clear path to success. When you can tell a story that resonates, you stop sounding like a vendor and start being seen as a trusted advisor.
Through this site and my live training sessions, I share insights on presales effectiveness, sales enablement, discovery skills, and technical storytelling. Whether you’re a new solution engineer or a seasoned sales leader, my goal is to provide actionable strategies that help you grow revenue, build credibility, and win more deals.
Throughout my career on both sides of the sales table I have learned that sales is one of the hardest careers. No one has to bear rejection quite like sales people. For this reason I include inspirational stories and thoughts.
Sales techniques & insight
Sales is a skill. You can practice and get better but very few people treat it like a skill. You are expected to learn on the job with very little training. I focus on techniques and skills that will help you be successful and better understand the science of sales.
