Posts in Communication

Your Need to Succeed is Killing Your Close Rate

Joseph Griffiths -
Jan 29
A long time ago, I sat down with a friendly customer for what […]
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What Cheesecake Factory Taught me about selling..

Joseph Griffiths -
Jan 28
I’ve never been a fan of the Cheesecake Factory. The menu is enormous […]
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Sales Message That Resonates with Executives

Joseph Griffiths -
Jan 14
Crafting Executive Sales Messages: Analogy, ROI, and Decision Opening Story: The Power of […]
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The Power of Acceptance During Conflict in Sales

Joseph Griffiths -
Dec 11
Learn how acceptance and active listening during conflict builds trust in sales. Explore […]
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Cold Sales Outreach in a Dopamine-Addicted World

Joseph Griffiths -
Dec 8
Cold outreach still works—bad outreach doesn’t. Learn why trust, clarity, and buyer psychology […]
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The Power of Customer Stories in Sales

Joseph Griffiths -
Dec 2
Learn how to use customer success stories with financial metrics as a sales […]
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Discovery Fatigue and the Shift to Insight Selling

Joseph Griffiths -
Nov 17
Learn how to overcome discovery fatigue in sales by moving to insight selling. […]
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Why Deliver Bad News Quickly (And How It Builds Trust)

Joseph Griffiths -
Nov 17
Delivering bad news doesn’t kill deals—surprises do. Learn why technical sellers build more […]
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The Trust-Building Power of Answering with a Question

Joseph Griffiths -
Nov 5
Discover how answering a customer's question with a thoughtful follow-up builds trust, deepens […]
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The Illusion of Multitasking

Joseph Griffiths -
Oct 7
We live in a world that rewards motion — not focus. But the science […]
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About Author

Joseph Griffiths is a Presales Educator and Coach dedicated to helping solution engineers, technical sellers, and sales leaders achieve greater success.

My career spans enterprise technology sales, solution architecture, and leadership roles where I built and implemented complex cloud and data center solutions. Along the way, I earned elite certifications such as VMware VCDX-DCV and VCDX-CMA, which give me the technical depth to match my business expertise. This combination of skills allows me to coach sales professionals on not just the how of technology, but more importantly the why — what truly matters to customers and drives business impact.

Through my technical sales coaching and presales training programs, I focus on building confidence, sharpening customer discovery, and creating measurable business value in every conversation. I help sales teams and individual contributors uncover customer priorities, frame solutions effectively, and communicate with impact. My approach blends proven frameworks with real-world experience to equip sellers to move deals forward faster and build stronger customer trust.