Posts in Sales

Persuasion Through Analogy Framing

Joseph Griffiths -
Oct 3
Learn how analogy framing helps uncover latent pain points, build trust, and persuade […]
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Being Wrong to be Right

Joseph Griffiths -
Oct 3
In sales, the path to the right answer often starts with a wrong […]
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Adapting Communication Styles to Build Trust

Joseph Griffiths -
Oct 1
In sales, how you say something matters as much as what you say. […]
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Ask, Wait, Listen: Why 10 Seconds of Silence Unlocks Better Discovery

Joseph Griffiths -
Oct 1
Learn how the 10-second pause in sales conversations uncovers deeper insights, builds trust, […]
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Choosing the Important Thing Over the Easy Thing

Joseph Griffiths -
Oct 1
Reframing Rejection: Why the Hard Work Matters Most in Sales When I started […]
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About Author

Joseph Griffiths is a Presales Educator and Coach dedicated to helping solution engineers, technical sellers, and sales leaders achieve greater success.

My career spans enterprise technology sales, solution architecture, and leadership roles where I built and implemented complex cloud and data center solutions. Along the way, I earned elite certifications such as VMware VCDX-DCV and VCDX-CMA, which give me the technical depth to match my business expertise. This combination of skills allows me to coach sales professionals on not just the how of technology, but more importantly the why — what truly matters to customers and drives business impact.

Through my technical sales coaching and presales training programs, I focus on building confidence, sharpening customer discovery, and creating measurable business value in every conversation. I help sales teams and individual contributors uncover customer priorities, frame solutions effectively, and communicate with impact. My approach blends proven frameworks with real-world experience to equip sellers to move deals forward faster and build stronger customer trust.