About Author
Joseph Griffiths is a Presales Educator and Coach dedicated to helping solution engineers, technical sellers, and sales leaders achieve greater success.
My career spans enterprise technology sales, solution architecture, and leadership roles where I built and implemented complex cloud and data center solutions. Along the way, I earned elite certifications such as VMware VCDX-DCV and VCDX-CMA, which give me the technical depth to match my business expertise. This combination of skills allows me to coach sales professionals on not just the how of technology, but more importantly the why — what truly matters to customers and drives business impact.
Through my technical sales coaching and presales training programs, I focus on building confidence, sharpening customer discovery, and creating measurable business value in every conversation. I help sales teams and individual contributors uncover customer priorities, frame solutions effectively, and communicate with impact. My approach blends proven frameworks with real-world experience to equip sellers to move deals forward faster and build stronger customer trust.
A few years ago, Texas was in the path of a rare solar eclipse. I’ll never forget that day. My employer, VMware, encouraged employees to step away for an hour and experience the event. So, I stood in my backyard with my family, eclipse glasses on, waiting.
As the moon slowly slid across the sun, the world around us changed in ways I didn’t expect. The birds grew silent. Crickets started chirping midday. Even our pets acted restless, as though they felt something was wrong. The light dimmed gradually until, in what felt like a blink, we were standing in near total darkness. Midday had become midnight.
But I had brought out a zoom camera, hoping to capture the moment. When the moon fully covered the sun, I snapped a photo — and what I saw amazed me. Even in that moment of total eclipse, when the sun itself was hidden, light escaped around the edges. A thin, radiant ring shone out from behind the darkness.
Lessons From an Eclipse
That image has stayed with me. Because life often feels like an eclipse.
There are times when challenges pile up — health struggles, career setbacks, personal failures — until it feels like the light is gone. Hopelessness can descend as gradually as the shadow of the moon. One day you realize you’re standing in darkness, wondering if the sun will ever return.
But just like that eclipse, light is never fully gone.
Focusing on the Light
The eclipse in my backyard lasted only minutes before the light began to return. But that thin ring of brightness reminded me that even in the darkest moments, light finds a way to escape.
Life is the same. Darkness may come, sometimes slowly, sometimes suddenly, but it never has the final word. If we choose gratitude for what we already have and courage for the changes we need to make, we can discover light even when it seems hidden.
I keep a copy of that eclipse photo framed on the wall in my office. Every time I see it, I’m reminded that even when everything looks dark, light is always available — sometimes in ways we least expect it.
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