Blog

Why the “Entry-Level” Grind Still Matters

Joseph Griffiths -
Mar 9
AI is taking away the entry-level sales and marketing jobs that develop senior […]
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Masterclass in Losing a Customer

Joseph Griffiths -
Mar 4
I recently walked into a car dealership with a simple goal: test drive […]
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Using Labeling to Defuse Emotions in Sales

Joseph Griffiths -
Feb 25
Discover how to use Tactical Labeling to defuse high-stakes emotions in sales. Learn […]
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Turning Pain into Measurable Value

Joseph Griffiths -
Feb 17
Learn how to uncover measurable business value behind operational problems using process analysis, […]
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Stop Interacting with Ghosts

Joseph Griffiths -
Feb 17
We often treat forgiveness as a moral obligation or a favor we do […]
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Social Interaction Driving Engagement with Dopamine

Joseph Griffiths -
Jan 29
Learn how interactive sales sessions using choice, questions, and collaboration trigger dopamine, increase […]
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Building a Repeatable Sales Qualification System

Joseph Griffiths -
Jan 29
Stop operating on gut feelings. Learn how to build an objective, technical, and […]
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Your Need to Succeed is Killing Your Close Rate

Joseph Griffiths -
Jan 29
A long time ago, I sat down with a friendly customer for what […]
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What Cheesecake Factory Taught me about selling..

Joseph Griffiths -
Jan 28
I’ve never been a fan of the Cheesecake Factory. The menu is enormous […]
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Lessons we learn from failure

Joseph Griffiths -
Jan 21
Discover why failure is a better teacher than success and how embracing risk, […]
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About Author

Joseph Griffiths is a Presales Educator and Coach dedicated to helping solution engineers, technical sellers, and sales leaders achieve greater success.

My career spans enterprise technology sales, solution architecture, and leadership roles where I built and implemented complex cloud and data center solutions. Along the way, I earned elite certifications such as VMware VCDX-DCV and VCDX-CMA, which give me the technical depth to match my business expertise. This combination of skills allows me to coach sales professionals on not just the how of technology, but more importantly the why — what truly matters to customers and drives business impact.

Through my technical sales coaching and presales training programs, I focus on building confidence, sharpening customer discovery, and creating measurable business value in every conversation. I help sales teams and individual contributors uncover customer priorities, frame solutions effectively, and communicate with impact. My approach blends proven frameworks with real-world experience to equip sellers to move deals forward faster and build stronger customer trust.