Posts in Story Telling

The Power of Customer Stories in Sales

Joseph Griffiths -
Dec 2
Learn how to use customer success stories with financial metrics as a sales […]
Read Article

Selling with Analogies: Unlocking Value Through Storytelling

Joseph Griffiths -
Dec 2
Learn how to use analogies in sales to simplify complex concepts, engage customers, […]
Read Article

A Story and a Spreadsheet

Joseph Griffiths -
Oct 9
A CFO once told me that every investment decision comes down to two […]
Read Article

Why Most Sales Presentations Fail in the First 20 Minutes

Joseph Griffiths -
Oct 7
Most sales decks are built backwards. We spend the first 20 minutes on […]
Read Article

Persuasion Through Analogy Framing

Joseph Griffiths -
Oct 3
Learn how analogy framing helps uncover latent pain points, build trust, and persuade […]
Read Article
About Author

Joseph Griffiths is a Presales Educator and Coach dedicated to helping solution engineers, technical sellers, and sales leaders achieve greater success.

My career spans enterprise technology sales, solution architecture, and leadership roles where I built and implemented complex cloud and data center solutions. Along the way, I earned elite certifications such as VMware VCDX-DCV and VCDX-CMA, which give me the technical depth to match my business expertise. This combination of skills allows me to coach sales professionals on not just the how of technology, but more importantly the why — what truly matters to customers and drives business impact.

Through my technical sales coaching and presales training programs, I focus on building confidence, sharpening customer discovery, and creating measurable business value in every conversation. I help sales teams and individual contributors uncover customer priorities, frame solutions effectively, and communicate with impact. My approach blends proven frameworks with real-world experience to equip sellers to move deals forward faster and build stronger customer trust.