About Author
Joseph Griffiths is a Presales Educator and Coach dedicated to helping solution engineers, technical sellers, and sales leaders achieve greater success.
My career spans enterprise technology sales, solution architecture, and leadership roles where I built and implemented complex cloud and data center solutions. Along the way, I earned elite certifications such as VMware VCDX-DCV and VCDX-CMA, which give me the technical depth to match my business expertise. This combination of skills allows me to coach sales professionals on not just the how of technology, but more importantly the why — what truly matters to customers and drives business impact.
Through my technical sales coaching and presales training programs, I focus on building confidence, sharpening customer discovery, and creating measurable business value in every conversation. I help sales teams and individual contributors uncover customer priorities, frame solutions effectively, and communicate with impact. My approach blends proven frameworks with real-world experience to equip sellers to move deals forward faster and build stronger customer trust.
I was food shopping the other day, wandering the aisles without much thought, when I passed the juice boxes. It made me stop.
I hadn’t thought about juice boxes in years — those small, square packages of childhood. I smiled, remembering how I once mentioned to my coworkers that it’s strange how adults never get juice boxes anymore. They’re always for kids, tucked into lunchboxes or passed around at soccer games. I had said it half-jokingly, but also honestly — I missed them. There’s something wonderfully simple about them: small, convenient, and sweet.
The next morning, I walked into work and found a six-pack of juice boxes sitting quietly on my desk. No note. No name. Just a small act of kindness.
I think I know who did it, but I never asked. Because that wasn’t the point. The point was that someone had heard me. Someone had listened — really listened — to a passing comment and decided to turn it into action.
That moment has stayed with me for years – and I was reminded of it yesterday.
It reminded me that kindness doesn’t always arrive in grand gestures. It often shows up quietly, in moments that ask for no recognition — in a text that says, “thinking of you,” in a door held open, in a compliment given without reason.
The truth is, it’s not the massive things that change us. It’s the accumulation of small human moments — being seen, heard, and remembered — that make life feel connected and meaningful.
The Ripple Effect
That anonymous six-pack did more than make me smile. It reminded me how much power we each have to shape someone’s day for the better. You never know how far a simple act can ripple — how deeply someone might need that tiny reminder that they matter.
We often tell ourselves we can’t make a difference unless we do something big, visible, or world-changing. But the world doesn’t shift all at once; it shifts a little at a time, heart by heart, gesture by gesture.
Kindness is the quiet rebellion against indifference. It says: I see you. You matter.
And maybe, the next time you’re in the grocery store and see something as small as a box of juice, you’ll think about how easy it can be to make someone feel cared for — with nothing more than a simple act, done from the heart.
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