Posts in Persuasion

Social Interaction Driving Engagement with Dopamine

Joseph Griffiths -
Jan 29
Learn how interactive sales sessions using choice, questions, and collaboration trigger dopamine, increase […]
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What Cheesecake Factory Taught me about selling..

Joseph Griffiths -
Jan 28
I’ve never been a fan of the Cheesecake Factory. The menu is enormous […]
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How to Identify When a Question Is Actually an Objection

Joseph Griffiths -
Jan 15
Learn how to recognize when a customer question is really an objection. Understand […]
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Sales Message That Resonates with Executives

Joseph Griffiths -
Jan 14
Crafting Executive Sales Messages: Analogy, ROI, and Decision Opening Story: The Power of […]
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Cold Sales Outreach in a Dopamine-Addicted World

Joseph Griffiths -
Dec 8
Cold outreach still works—bad outreach doesn’t. Learn why trust, clarity, and buyer psychology […]
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The Power of Customer Stories in Sales

Joseph Griffiths -
Dec 2
Learn how to use customer success stories with financial metrics as a sales […]
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Selling with Analogies: Unlocking Value Through Storytelling

Joseph Griffiths -
Dec 2
Learn how to use analogies in sales to simplify complex concepts, engage customers, […]
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ROI Is a Shared Lie

Joseph Griffiths -
Nov 12
ROI isn’t about perfect math—it’s about shared belief. Learn why accuracy matters less […]
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The Problem with Fishing

Joseph Griffiths -
Nov 11
Too many sales demos are feature-fishing expeditions that miss the real opportunity: understanding […]
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The Trust-Building Power of Answering with a Question

Joseph Griffiths -
Nov 5
Discover how answering a customer's question with a thoughtful follow-up builds trust, deepens […]
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About Author

Joseph Griffiths is a Presales Educator and Coach dedicated to helping solution engineers, technical sellers, and sales leaders achieve greater success.

My career spans enterprise technology sales, solution architecture, and leadership roles where I built and implemented complex cloud and data center solutions. Along the way, I earned elite certifications such as VMware VCDX-DCV and VCDX-CMA, which give me the technical depth to match my business expertise. This combination of skills allows me to coach sales professionals on not just the how of technology, but more importantly the why — what truly matters to customers and drives business impact.

Through my technical sales coaching and presales training programs, I focus on building confidence, sharpening customer discovery, and creating measurable business value in every conversation. I help sales teams and individual contributors uncover customer priorities, frame solutions effectively, and communicate with impact. My approach blends proven frameworks with real-world experience to equip sellers to move deals forward faster and build stronger customer trust.